Hi!
I’m Emily Ruth – also known as UNICORNFACE – creator of California Witchcraft.

I’m a lifelong practicing witch, author, psychedelic artist and advocate from the Sunset District in San Francisco, California.

I’m also the founder and Chief Marketing Officer of New Moon Creative Marketing!
I work magic in the realm of creative marketing, from web and graphic design to SEO and brand strategy.

I’m passionate about helping people live a more magical life. 💖 I love to write about witchcraft, build badass brands, befriend cats, chase sunsets and doodle.

I have written, illustrated and self-published two books:
California Witchcraft and Dreams vs. Fantasies.

Let’s make magic together 💖

Contact me here! ✨